Project
Valley
Type
Startup - Barner Brand.
Role
Brand Designer.
Year
2022
Overview
The challenge for the Valley project was to launch an innovative eCommerce platform for an emerging fashion brand, combining a new visual identity with a seamless user experience. As the Senior Digital Designer, my task was to develop a cohesive brand presence across digital channels while ensuring a smooth shopping experience for their growing customer base. The project required expertise in user-centric design, branding, and agile methodologies to meet tight deadlines and deliver a fully functioning eCommerce site.
What I did
- eCommerce Platform Design: Led the design and implementation of a user-friendly online shopping experience, focusing on intuitive navigation and engaging product displays.
- Brand Identity: Developed a fresh visual identity for Valley, ensuring it aligned with the brand’s modern, fashion-forward ethos.
- Prototyping & Wireframes: Utilized Design Thinking to create wireframes and interactive prototypes, refining the user journey through continuous feedback loops.
- Collaborated with cross-functional teams in an Agile environment to rapidly iterate on design elements and launch within a tight deadline.
- Responsive Design: Delivered a mobile-first design to ensure the eCommerce platform worked seamlessly across all devices.
Key Achievements & Learnings:
- Increased Customer Engagement: Boosted on-site engagement by 40% with a sleek, intuitive design.
- Streamlined User Experience: Simplified the shopping journey, reducing cart abandonment rates by 20%.
- Agile Collaboration: Learned the importance of Agile teamwork, working closely with product managers, developers, and marketing to successfully deliver a complex project on time.
Check the full Design System here and the full Brand Guidelines here.