Project
Campo Viejo
Type
Direct client - Campo Viejo.
Role
Lead Designer.
Year
2019.
Overview
The challenge for this project was to create a vibrant, artistic bottle sleeve for Campo Viejo, one of Spain's leading wine brands, as part of a design contest. My goal was to encapsulate the brand’s values of color, life, positivity, and joy in a visually striking design that stood out on shelves. My design was selected as the winning concept and produced for a limited-edition run across Europe, totaling over 3,000 units.
What I did
- Concept Development: Created a bold and artistic concept for the bottle sleeve that resonated with Campo Viejo’s brand identity of vibrancy and positivity.
- Artwork Execution: Designed the final artwork, ensuring color harmony and alignment with production standards.
- Production Collaboration: Prepared print-ready files and worked with the production team to ensure the design translated seamlessly onto the physical product.
Key Achievements & Learnings:
- Contest Winner: My design won the Campo Viejo contest, chosen from numerous entries.
- European Distribution: Over 3,000 units were produced and distributed across Europe, enhancing brand visibility.
- Packaging Expertise: Refined my technical skills in preparing artwork for large-scale production and mastering the nuances of packaging design.
