Project
Birkenstock Email Marketing
Type
Agency - Machinas Digital Development.
Role
Senior Digital Designer.
Year
2023.
Overview
For Birkenstock Japan, the challenge was to revamp their email marketing with a fresh, modular system. I created a versatile design that could be endlessly reconfigured, ensuring each campaign remained dynamic while staying true to the brand’s aesthetic.
What I did
- Research & Benchmarking: Conducted thorough market research and competitor analysis to inform the design strategy.
- Modular System Design: Developed a flexible, reconfigurable system that allowed for infinite combinations, ensuring future campaigns remained fresh and adaptable.
- Creative Execution: Focused on blending creativity with functionality, ensuring the system supported both aesthetic goals and practical needs.
Key Achievements & Learnings:
- Flexible System: The design allowed Birkenstock Japan to maintain consistency while adapting to varied campaign requirements.
- Efficiency Gains: Streamlined their marketing process, reducing design time while keeping campaigns visually engaging.
- Adaptability in Design: Reinforced the value of creating modular systems that can evolve with a brand’s future needs.
