As the Senior Digital Designer, I was responsible for the conceptualization, design, and execution of these landing pages, focusing on delivering a luxurious and cohesive digital presence that aligned with Wolford’s brand identity. My role involved:

• Research: Conducted user research to identify pain points and preferences in landing page designs.
• Design: Developed wireframes, prototypes, and final high-fidelity designs focused on UX best practices.
• Testing: A/B tested different versions of the landing pages to maximize conversions.
• Campaign Integration: I integrated multimedia elements, including high-quality imagery, videos, and animations, to create immersive experiences that drew users into the story behind each collaboration or collection.
• Collaborative Execution: I coordinated with developers and retouchers to ensure the smooth implementation of the designs, focusing on maintaining design integrity and functionality across all digital touchpoints.

• Successfully increased conversion rates by 25% across all campaigns through optimized landing page designs and data-driven iterations.
• Overcame complex integration challenges by collaborating closely with engineering, ensuring seamless functionality across all campaigns.
• Used data-driven A/B testing to refine user experience, significantly boosting engagement.functionality across all digital touchpoints.