Blending strategy, culture, and creativity
Paula Ariza is a versatile digital product and brand designer who’s all about creating experiences that connect with users and drive real results. With a global mindset and expertise in applying design methodologies, data-driven design, and impactful visuals, she crafts digital solutions that are both creative and strategic. Whether it’s wireframes, prototypes, or high-fidelity designs, brings fresh ideas and seamless user experiences across web and mobile platforms.
Her work spans multiple industries, and she’s a pro at collaborating with cross-functional teams, ensuring consistency from concept to launch. Always pushing boundaries, blending the latest design trends with performance-focused outcomes.
Looking for a results-driven designer? Paula is open to new opportunities and excited to elevate your brand or product. Let's make something amazing!
Industries
- Tech & Startups
- Fashion, Beauty &
- Lifestyle Arts & Culture
- Consumer Goods & Services
- Public Service & Non Profit
- Fashion, Beauty &
- Lifestyle Arts & Culture
- Consumer Goods & Services
- Public Service & Non Profit
Recognitions
- Behance (AIGA)
- Pantone Canvas
- Pink Lady Design Contest
- Campo Viejo Design Contest
- VII Hills Design Contest
capabilities
User Interface:
- High fidelity design
- Information Architecture
- Design systems
- Responsive design
- Prototyping
User Experience:
- User research
- User research
- Wireframing
- Usability testin
- Interaction design
Experiential Branding:
- Packaging Systems
- Packaging Systems
- Print Material
- Conceptual Design
- Design Execution
Analysis
- Market Research
- Market Research
- Brand Audit
- Benchmark
Strategy/Brand
- Brand presence
- Brand presence
- Brand Architecture
- Visual direction
- Campaign Creativity
Experiential Design:
- Packaging Design
Experiential Design:
- Packaging Design
- Marketing Collateral
EXPERIENCE
2022-2024
Barcelona, Spain
Senior Digital Designer
Machinas (Digital Design Agency)
Boosted client engagement by 25% through optimized design systems and CRM solutions, while automating campaign processes that improved efficiency by 30%. Clients: Wolford, Esprit, Birkenstock.
2020-2022
Barcelona, Spain
Mid-Senior Graphic Designer
Barner Brand (Startup)
Drove a 40% increase in brand visibility across platforms by executing strategic 360 campaigns and creating captivating OOH materials, ensuring a unified and impactful brand presence.
2020
Barcelona, Spain
Graphic Designer
The New Storytellers (PR & Advertising Agency)
Delivered a boost in event engagement with strategic print assets and presentation materials. Successfully supported high-profile clients like Bacardi, Grey Goose, and Tequila Patron.
2019
Barcelona, Spain
Graphic Designer
4Funkies (Design studio)
Elevated user engagement by through strategic website support, newsletter design, and branding initiatives, contributing to the studio’s overall growth. Clients: La Redoutte, Nesspreso.
2015-2017
Bogotá, Colombia
Jr Art Director
Leo Burnett (Advertising Agency)
Increased campaign reach by through collaboration on digital and print materials for major advertising clients, including Davivienda Bank, McDonald's, Falabella, and DirecTV.
Education
UI/UX Bootcamp
All Women In Tech
(Barcelona, Spain) 2024.
Design Ops
Mr Marcel School
Mr Marcel School
(Barcelona, Spain) May 2024.
MA (Honors with Scholarship)
Creative Advertising & Branding
Istituto Europeo di Design
Creative Advertising & Branding
Istituto Europeo di Design
(Barcelona, Spain) 2017-2019.
Bachelor of Design
Graphic Design
Universidad Jorge Tadeo Lozano
Graphic Design
Universidad Jorge Tadeo Lozano
(Bogotá, Colombia) 2011-2015.
Collaboration & Tools:
Digital Design
- Figma
- Illustrator
- Photoshop
Animation
- After Effects
- Lottie Files
Graphic Design
- Illustrator
- Photoshop
- InDesign
- InDesign
Teamwork & Collaboration
- MIRO
- Figjam
- Slack
Asana