Project
Ballerina skirt
Type
Agency - Machinas Digital Development.
Role
Senior Digital Designer.
Year
2022.
Overview
In collaboration with Wolford and the Ballerina Project, I helped develop a campaign featuring the renowned ballerina WanTing Zhao, shot against the breathtaking backdrop of San Francisco. This exclusive campaign highlighted the limited-edition Ballerina Skirt, a luxurious piece adorned with 13,000 crystals, available only in select boutiques worldwide. As Senior Digital Designer, I played a crucial role in bringing the sophistication and exclusivity of this campaign to life across various digital platforms.
What I did
- Landing Page Design: Created a visually immersive landing page that encapsulated the elegance of the Ballerina Skirt, blending stunning photography with a luxurious user experience.
- Social Media Content: Designed cohesive social posts and stories that beautifully showcased the campaign, driving traffic to both the landing page and boutiques.
- Email Marketing: Crafted an elegant email campaign featuring high-quality visuals, emphasizing the exclusivity of the product and prompting visits to the boutiques.
- Special Design Elements: Implemented refined typography, a sophisticated color palette, and subtle animations to convey the luxury of the Ballerina Skirt and elevate the digital experience.
- Collaboration: Partnered with the creative director and retouchers to align the digital assets with the campaign’s artistic vision, ensuring consistency across all platforms.
Key Achievements & Learnings:
- Boosted Brand Presence: Increased landing page visits by 25% during the campaign period.
- Cross-Platform Success: Drove a 30% increase in social media.
- Efficient Collaboration: Successfully delivered the campaign within a tight 3-week deadline, optimizing teamwork and workflows.
