Project
Valley
Type
Direct client - VII Hills Italian Gin.
Role
Lead Designer.
Year
2018.
Overview
I won the prestigious contest for the label design of VII Hills Italian Dry Gin, interpreting the brand's essence through an abstract, artistic approach. Inspired by Vasilij Kandinskij and Jackson Pollock, the label captured the spirit of mixology with a sophisticated blend of colors, textures, and shapes, making the bottle a standout on any shelf.
What I did
- Conceptualization & Artistic Direction: Developed the label concept by incorporating the brand’s heritage and mixology, using abstract art to convey the fusion of cultural elements.
- Label Design & Production: Designed a striking label featuring vibrant warm tones and black gradients, symbolizing the brand’s evolution.
- Preparation for Production: Collaborated with the printing team to ensure accurate color reproduction and texture fidelity in the final product.
Key Achievements & Learnings:
- Award-Winning Design: The design was selected as the winning entry, praised for effectively representing the brand through abstract art.
- Brand Identity Reinforcement: The label elevated VII Hills Gin’s visual identity, setting it apart in the boutique distillery market.
- Creative Recognition: This project reinforced my expertise in merging artistic creativity with brand storytelling, receiving industry accolades.
