Project
Grace Jones x Wolford
Type
Agency - Machinas Digital Development.
Role
Senior Digital Designer.
Year
2024.
Overview
Collaborating with Wolford, a luxury fashion brand, I was tasked with crafting a 360° campaign for their Spring 2023 collection, starring Grace Jones. Launched during Milan Fashion Week, the campaign aimed to celebrate Jones as the face of the collection. As Senior Digital Designer, I was responsible for executing this vision across multiple platforms, both digital and physical.
What I did
- Landing Page Design: Led the design and development of a seamless, brand-aligned campaign landing page in collaboration with developers.
- Email Marketing: Created visually striking email templates that elevated engagement and conversions.
- Social Media Content: Designed dynamic social assets, ensuring consistency and boosting audience reach.
- Print Ads & Merchandising: Developed print ads, in-store displays, and promotional merchandise, maintaining a cohesive visual identity across mediums.
- Team Collaboration: Partnered with the Art Director and mentored a Junior Designer to ensure smooth execution of the project.
Key Achievements & Learnings:
- Boosted Brand Presence: Increased landing page visits by 25% during the campaign period.
- Cross-Platform Success: Drove a 30% increase in social media engagement on Instagram and Facebook.
- Efficient Collaboration: Successfully delivered the campaign within a tight 3-week deadline, optimizing teamwork and workflows.
