Project
Barner Pop-Up Store
Type
Startup - Barner Brand
Role
Brand Designer.
Year
2022.
Overview
The challenge was to design Barner’s first pop-up store at La Maquinista Shopping Mall in Barcelona, requiring a deep understanding of retail trends and audience preferences. I was tasked with creating a visually striking, modern store that would stand out and reinforce Barner’s brand identity. As the sole designer, I managed the entire process from research to execution.
What I did
- Research & Concept Development: Analyzed retail trends and target audience insights to shape the design direction.
- Store Design: Led the full design process, including layout, interior elements, and visual merchandising, to create an immersive shopping experience.
- Social Media & Communication: Designed social media assets, merchandise, and promotional materials to drive anticipation and foot traffic.
- Brand Collaboration: Worked with senior leadership to align the store design with Barner’s brand identity and strategic goals.
Key Achievements & Learnings:
- Successful Launch: Increased brand visibility and foot traffic with a well-received, modern pop-up design.
- Holistic Design: Managed a comprehensive project covering physical and digital design, from concept to launch.
- Brand Alignment: Reinforced Barner’s innovative and modern brand image, connecting with target customers effectively.
